Who We Are?

A STORY ABOUT US, OUR DESIGNERS, AND OUR FUTURE.

Young Designers United was founded over 16 years ago. Since then, it has been supporting new fashion designers by giving them a space to showcase their products in the centre of Amsterdam.

YDU offers the perfect way for new designers to introduce themselves to their audience, which can be one of the most challenging parts of launching in this industry.  

We want to be a platform for emerging entrepreneurs in the creative industry. Showcasing and selling their goods, but also telling their story. We want to look a little deeper into what they do, what it took to get there and what the challenges have been on route.

The Store

Located in the centre of Amsterdam, YDU is a small store with a unique and curated selection of clothes and accessories by new and emerging designers.

The store has a focus on quality and aims to leave short-lived trends and seasons behind. YDU appreciates a flow of new and timeless pieces all year round. This is something we believe is essential for the future of the industry, leaving the desire to over-consume long behind us. 

It is important to us that the clothes you buy from us is something you want to wear for years to come: That's why we only select pieces of good quality, and why we avoid having too many styles that are heavily trend influenced.

Contemporary, clean and with a minimalistic outlook. We want you to be able to mix and match across our different designers.

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The Designers

Our designers have many things in common. One of which is that they are still in the founding and launching phases of their brand, working with limited resources, a small network, and driven by their creativity.

We welcome designers from various backgrounds. Our designers come from all over the world, although the biggest part is from Northern Europe.

Because we work with small designers, some of our pieces are exclusive and one-of-a-kind, meaning that we just have one of each garment. But since we are a small store, a big stock is never something we work with.

For some of our designers we are their only selling point. These designers handmake their clothes and in very limited quantities. Other designers are bigger and have more sales points.  

Sustainability

Sustainability is a core value of ours. By working with independent designers, we are familiar with how our designers produce their clothes or accessories. By only aiming for garments of high quality, and with a focus on timeless pieces, we are encouraging you to use your garments for a long time. Besides only offering pieces of high quality, most of our labels aim to become sustainable, and a large percentage of them already are.

Fashion is one of the most polluting industries in the world. With the highstreet chains in front, we are bombarded with clothing of (too) accessible price points from left and right.

People love a bargain. The 'more is more' mentality is thriving in a high comsumption world, where it seems unnecessary to choose, when you could have it all. But the truth is, you get what you pay for. The old saying that if something seems too good to be true, it probably is, holds up.

The quality of a garment can be spotted in various ways: in the stitching, the fabric(s) used, the fit and not least the design. A well choosen garment of a high quality is a garment that will follow you for a long time, and is therefore the more sustainable choice.

At Young Designers United we want to provide you with the best quality possible. We encourage you to use your pieces for a long time, and to treat them with care. Fashion trends are fun, but consider how much wear you will get out of the garment you are about to purchase. Be mindful when you shop: buying fewer items of a higher quality is the most sustainable choice.

THE (FUTURE) PLATFORM 

The clothing that we sell is the product of designers that truly interest us. The story of the designers, the way it is produced, their future aspirations. These things fuel our engine to have YDU and this is exactly what motivates us to go further than simply selling the product.  

We want to share the experiences of the designers and discuss topics of entrepreneurship in the creative industry. Knowing that this industry has a lot of similarities with other niches, but is in so many ways very different.

The conflict between your creative passion and the commercial need to make money. These stories are endlessly interesting and we have already experienced so many that we are trying to decide how to share them.

Here at Young Designers United, we want to offer an opportunity to designers, share experience and expertise and collectively unite through our curated creative platform.

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